Roel van Herpt is an independent Strategy Consultant and Founder & Strategy Director of Agency Agency — Strategy & Design Consultancy. Roel advises institutes, companies and governmental organizations on strategic planning, positioning & branding, project & business development and digital transformation. He works cross-disciplinary, combining expertise in strategy and business with experience across the arts, architecture, design, urbanism and digital culture. Besides client projects, Roel works as a Digital Culture Advisor for Creative Industries Fund NL and as an Innovation Advisor for AFK Amsterdam Fund for the Arts. He also leads Reality Check, a professional development program at architecture and design departments of Gerrit Rietveld Academie and KABK Royal Academy of the Art. — Client selection: Governance: Bouwmeester Maître Architecte City of Amsterdam Moscow Urban Forum Province of Noord-Brabant UN-Habitat Arts & Culture: AFK Amsterdam Fund for the Arts Creative Industries Fund NL East Wing EYE Film Institute Kasteel Wijlre estate KB National Library of the Netherlands Limburgs Museum MOTI Foundation The Netherlands Institute for Sound and Vision Education: Amsterdam Conservatory Design Academy Eindhoven Gerrit Rietveld Academie HKU University of the Arts Utrecht KABK Royal Academy of Art The Hague MAFAD Maastricht ROC van Amsterdam Royal Conservatoire The Hague Sandberg Institute Sciences Po Strelka Institute for Media, Architecture and Design The Hague University of Applied Sciences UCL The Bartlett UvA University of Amsterdam Zuyd University of Applied Sciences Architecture, Design, Urbanism: Benthem Crouwel Architects BUROMOSA Meganom Architects Studio Ossidiana Urhahn Urban Design & Strategy Vandejong Creative Agency Media: Foam Magazine Frame Publishers NPO Radio 1 Strategy Consulting: AEF Andersson Elffers Felix LAgroup Real Estate: Amerpodia Eigen Haard Spring House Finance: Amerborgh International Rabobank Amsterdam