LoungeUp – Guest Engagement Platform LoungeUp is a platform that allows hotels to maximise interactions with guests via all possible channels (email, SMS, Messenger, App and Webapp), at each stage of their journey. Thanks to these ultra-personalised and intelligent interactions, the guest experience improves, additional sales rise considerably and the guest file is enriched with useful data to optimise actions to create guest loyalty and therefore direct bookings. The hotel also has a 360° vision of each of their guests, with the history of interactions (email, conversations by SMS or Messenger), reviews left on e-Reputation tools and information from social media. This centralisation of guest data gives the hotel extremely advanced search capabilities in its guest database.