The Concept. Visiting a new country is an exciting experience. The challenge is finding the best of places, activities, and people available. You want a residential, not a touristy experience. Online reviews are great, however, they are impersonal. You have limited time to make the correct choices, having individuals with insight is rare and valuable. We know Emirates. We hand select, consult, and partner with the best providers in the country and present our portfolio to you in the simplest way possible. Our Philosophy. We are determined to challenge the meaning of luxury & to understand the human necessity of service; define a harmonious relationship between them, ultimately manifesting into our brand. Our Focus. We focus on improving three aspects of the tourism industry in the United Arab Emirates;; 1. Supplier Quality 2. Hotel Relations 3. Guest Experience Breaking down the decision process that these three actors undergo together and simplifying it.