Key objectives for the chamber have been identified as follows: Ø To formally represent Greater Knysna business interests in facilitating the growth of the local economy Ø To unite Greater Knysna businesses to speak with one voice Ø To formally represent business engagement with all local, regional, provincial and national government entities Ø To formally represent business engagement with Knysna Council and Municipality and to hold them accountable Ø To formally engage and represent business with other Chambers, business and investment initiatives and delegations, and the like Ø To upskill business owners through various initiatives