We are in the behaviour change business. Our clients love the way we help increase the sales effectiveness of their teams. With easy-to-use, practical and repeatable tools and skills, sales people and business developers are better prepared for all of their prospect and customer interactions. The results are improved customer relationships, more effective meetings, and ultimately winning more business. Our clients also like the way we customize our work for their company and industry. Session participants use their own real-world client selling situations in the exercises and one-on-one role-plays conducted in a training module or workshop – we believe this approach is much more relevant and valuable to participants than using generic case studies. We are in it with you for the long run – we want to see the behaviour change ‘stick’. To do this, we stay close to our clients by providing coaching and support services – which maximize the return on your investment. Our instructors are also our sales force. They are skilled facilitators with significant sales, sales management and business experience. This allows them to establish quick credibility with participants, and also help to coach participants through the practice sessions and role-plays conducted throughout a workshop. We teach what we sell, and sell what we teach – because it works! Effectivation was established in 1986 to provide consultative selling and service skills training and consulting to information and knowledge-based enterprises. In the past 26 years, more than 10,000 people have been ‘effectivated’. Today, our clients include a large number of professional service firms, and companies in the management consulting, information technology, financial services, and telecommunications areas.