Four C Group (4CG) is a partnership of communications professionals and creative leaders that focuses on strategic storytelling - the nexus of insights, strategy, creative and character. We bring years of experience, passion and expertise to create compelling stories that inform, educate and persuade audiences. We provide organizations with a broad suite of creative services to help them address reputation challenges or maximize storytelling opportunities. At the heart of our approach is a belief that strategic storytelling is most effective when it follows a through-line from an organization’s business strategy, brand positioning, and corporate narrative to stories aimed at its target audiences. Strategic storytelling must have context and credibility. Further, it must be consistent in synthesizing the brand promise and the corporate narrative. Finally, if it is going to inspire key audiences, it must be compelling. It is our fundamental belief that every organization has a story worth telling and we'd like to help you bring it to life. To bring effective, high-quality storytelling to life at scale, we have developed long-term partnerships with some of the world's best video producers, data visualization agencies, writers and graphic designers.