At FITIV we believe that understanding and tracking your heart rate and health data are the keys to unlocking your potential. When you are armed with the information you need to make the most of your workouts it is easy to keep motivated and accountable. We believe that your fitness information can be simple, visual, and trackable. That’s why we’re committed to giving you all of your metrics in a style that you can understand. Our flagship app is called FITIV Pulse. Download it free from the App Store. www.fitiv.com