Florida Gators Sports Properties is the multimedia rightsholder and sports marketing arm for the University Athletic Association (UAA). In complete collaboration with UF, this local, dedicated team is committed to extending the affinity of the Gators’ brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base. Florida Gators Sports Properties manages all aspects of the rights relationship including: Intellectual property (use of marks & logos) In-venue signage across athletic venues Game entitlements Coach’s endorsements On-field/court-promotions On-site activations and promotional giveaways Experiential marketing Digital/social engagement and visibility Re-targeting on third-party sites through first-party data Mobile app messaging Statewide radio network Television Print and collectibles Community initiatives Corporate hospitality B2B networking