Full Circle Data is a data analytics company that specialises in revenue optimisation through predictive modelling. This is achieved through our custom-built software, Predictive Shopper. Predictive Shopper is a cloud-based, business intelligence and revenue optimisation platform. It works by consolidating data from multiple sources, across various different formats and pulls it together into a centralised data repository, in order to give you a full overview of your customer's shopping behaviour and spending habits. This provides the insights and intelligence to communicate with your customers on a much more strategic level, which in turn will help build brand loyalty and increase revenues. Many companies have invested significantly in gathering vast amounts of data, and although data is a key strategic asset, they still struggle to extract insights, put them to work for the business and create truly data driven organisations. Full Circle Data is able to provide intelligence into which content is the most effective at each stage of the sales cycle, how investments in Customer Relationship Management systems can be improved in addition to strategies for increasing conversion rates, prospect engagement, revenue and customer lifetime value.