We collaborate with iconic contemporary artists like Jenny Holzer, Cai Guo-Qiang and the Chapman brothers, making their work more accessible to younger collectors through sculpture editions, print editions and unique works on paper. As well as success in attracting some of the most important artists in the world to our platform, our product launches are heavily oversubscribed, with many behaving more like fashion drops than art sales, selling out in seconds. The company began as a cult Google Docs blog of contemporary artists, initially inspired through rap lyrics and hip-hop album covers. That blog grew organically into the world's biggest online art community, with over 2m followers under the age of 35. With digital engagement more than 4x the rest of the art world and in line with the biggest youth fashion brands of today, our vision is to inspire a generation of millions of young people who love art like they love music and who collect works like they build their wardrobe.