Since launching in 2017, La bouche rouge has been defining a new standard in pure, sustainable beauty as the French Clean Beauty Pioneer. Concerned that the Cosmetics industry is the third largest environmental polluter, and that 83% of the World's water is polluted with microplastics, La bouche rouge has decided to avoid the use of plastic from the product itself, to the formula and production processes. Starting with the lipstick as its icon, the Paris-based makeup Maison has set out to unite French traditional craftsmanship, and eco-responsibility. In 2020 the Maison has grown its collection to a full sustainable and revolutionary make up line – clean, microplastic-free and refillable. The range was created through the prism of the Maison’s four main values: responsibility, sustainability, traceability and creativity. Beauty for you and the planet. Refillable and Responsible.