It's Only Rock 'n Roll, But We Like It! First came rock 'n roll. We grew up with the music business and that is where we have made a good name for ourselves. This exciting business with artists, bands, concerts and tours is still both an important mainstay for us and our great passion. To really understand what we do and why we exist, all you have to do is think about the last time you were at a concert, a musical, a convention or trade show, or part of any live audience.