In 1977 John Milius developed the Bear Surfboard brand for the movie Big Wednesday, one of the all time cinematic classics, focusing on the Malibu surf scene of the 60's and early 70's, a time when "boards were made of wood and men were made of iron". Bear is an authentic, exclusive and timeless brand, building its strong image over the years thanks to a strict coherence with the original lifestyle that claims for freedom, energy, adventure, emotion, friendship, quality and integrity.