The BIG Group of Companies is an Australian-based hospitality, entertainment, property, tourism and media consortium. Spearheaded by entrepreneur/media impresario Darryn Lyons, the BIG Group’s operations include hotels, nightclubs, restaurants, private tourist resorts and commercial property development. The BIG Group of Companies employs 200 people across regional, interstate and international enterprises from its bayside headquarters in the Victorian regional capital, Geelong. For two decades, the BIG Group has been an innovative, forward-thinking operator with a keen eye to the future. It is a trend-setter and has initiated a strong portfolio of events, developments and community interactions. Among the BIG Group of Companies’ operations are the Elephant & Castle Hotel, Homehouse nightclub, Absolute Newell Beach resort Queensland, Absolute St Tropez resort France, property and developments, speaking engagements and major events. The group is a vital Geelong supporter, providing not just employment but generous financial sponsorship to numerous sporting and community groups each year. The BIG Group values its clients and customers highly and strongly believes helping build strong communities is beneficial to both the regional and its interests. The group strives always to put Geelong’s interests foremost in its considerations. Chairman Darryn Lyons has played a high-profile and influential role in the business community and the marketing of Geelong.