Institute of Digital Fashion (IoDF): An emblem for change, providing world-class immersive digital solutions, strategies and innovations in the metaverse, pushing for a more inclusive, sustainable and diverse IRL x URL reality. Through AR, VR, UX, NFTs, digital try-ons, research papers and consultancy. IoDF are noted globally as the lead innovators within diverse digital representation and 3D fashion curation, acting as an integral force leading industry innovation. Via education, activations and discourse, IoDF’s work is moving the industry beyond its hierarchical traditions. Using tech as a democratic tool for change, IoDF’s recent partnerships and activations which re-shape the way we experience, touch and consume fashion include: Digital couture; the world's first garment modelled solely by a digital atelier created for Paris Haute Couture. London Fashion Week became wearable; a digital garment try on which reached 2 million wears in 2 days, a world's first for the fashion week calendar. Shoppable augmented reality, through Covid-19 lockdowns, IoDF re-opened the stores, taking retail into the digital space, opening the cult Machine-A’s doors for London Fashion Week, showcasing the AW21 collections and BTS in the studio with designers such as A-Cold-Wall* and Richard Quinn, all within the hand held mobile devices and live at LFW. To continue their work of further democratising the landscape, IoDF launched the new media trend of IRL X URL advertisements, each of these experiences were launched via traditional OOH media/campaign billboards. Daz3d beyond the binary, IoDF and Daz3d partner to create the worlds first digital asset of a non binary individual, shifting from characterisation to representation. “In the United Kingdom, the Institute of Digital Fashion is masterminding fashions transition to the metaverse.” - Vogue Runway