Long story short, we minimise tax and identify opportunities for businesses to maximise their growth. As small business owners ourselves, we understand that paying too much tax can be an obstacle to your growth. We also understand that most business owners spend all their time working in their business which leaves no time for working on their business. This is why they need an advisor like us in their corner. We are proactive in identifying ways you can make your business more efficient and profitable, allowing you to focus on generating revenue. Chances are your accountant at the moment is reactive. That means they only do what they're required to by law or what you tell them to. The issue is, that as a business owner, your area of expertise is in your particular industry and not in how to run a successful business. We understand this about you so we take the initiative in helping you with your problems before you've even identified them. We are based in Auckland but we have clients up and down the country.