Bidayat is a multi-dimensional investment platform empowering creative talent and entrepreneurs from Europe and MENA in fashion, accessories, jewellery, beauty and lifestyle. Founded by Rachid Mohamed Rachid, Bidayat lets talented entrepreneurs and high-growth companies with a strong brand DNA flourish into global success stories by supporting exceptional founders in realising their vision through investments, operational expertise, industry networks, mentorship as well as physical and digital hubs. Bidayat is the operational investment arm of Alsara Investment Group, an international private investment company with a focus on creative industries, founded by Rachid Mohamed Rachid.