FIt Butters was created from the team at Fitness Informant to provide a nut butter alternative to the market that promotes a fit, healthy and active lifestyle. FIt Butters are formulated using a unique blend of nuts, flavors, textures, inclusions, healthy fats (coconut oil / MCT) and high quality protein sources. FIt Butters are the ONLY nut butters on the market that tells you exactly what BRAND and FLAVOR of high quality protein is used in the nut butters. FIt Butters has partnered with some of the world's premier sports nutrition brands to provide the highest quality protein possible in a nut butter. FIt Butter Benefits: ALL nuts roasted in-house HIGHEST quality protein sources HEALTHY fats from nuts and coconut oil FRIENDLY macros for the fitness loving lifestyle EVERY jar created with love and care from FIt Butters The minds behind FIt Butter are Fitness Informant Founder and CEO Ryan Bucki, and Danielle Kramer, a Fitness Informant representative focusing on baking and culinary experiences.