Our Story Hi, I m Sam Nabil, founder of Naya Clinics. When I was in Counseling school, I was deeply dissatisfied with the emphasis on what I believed to be a harsh and impersonal Cognitive Behavioral Therapy CBT approach, which was presented as the most applicable and efficient way of doing counseling. I was convinced that those who sang the praises of CBT day and night, would steer far away from it if they needed counseling themselves or for someone they loved. I would say to colleagues and professors ” With all due respect, CBT is dead” That sent me in a frenzy of research and exploration of every counseling approach under the sun, in hopes of finding the perfect one.