DiO was born out of a desire to bring into the market an all natural liniment that was as effective as its chemical laden counterparts. For years the only options for liniments were messy, smelly and chemically abrasive. Many of us have tried our horse liniments on ourselves only to breakout in hives, smell up the truck or our workplace or get that odd garlic taste in our mouths. DiO alleviates all of that. Combining an extensive epsom salts profile with a proprietary blend of natural minerals we created an odorless and colorless formula that relieves swelling and soreness efficiently and effectively as any of its chemical counterparts. DiO was born in the horse world. One night in Tulsa during the Pinto World Championship Show a few friends were sitting around on the esplanade shooting the breeze when the conversation turned to business. Before that night was over DiO was born and the all natural answer to swelling and soreness was on its way to becoming the fastest growing brand in the horse industry. Jon Conklin & his compatriots set out to redefine how we cared for our horses that night. Now DiO is a nationally recognized and veterinarian recommended product.