We provide innovative brand development for musical artists, albums, and tours. Established by Beth Booker, CEO and Co-Founder, and Jessi Sanfilippo, CMO and Co-Founder, this team of accomplished marketing and PR professionals hold a combined 25 years of industry experience. Here's what our lineup of services looks like: Tour Publicity: Taking it on the road? Penny Lane PR will create a targeted tour publicity campaign, design and assemble a press kit, organize meet and greets, form fan activations for coverage in target markets and secure placements and features in key publications. Artist Brand Publicity: Ideal for an artist who is gearing to release a new album or for those who are looking for general artist brand awareness, Penny Lane PR will provide outreach across traditional and digital media, set up single release premieres, coordinate advance album streams, interviews, and listening parties, create pitch materials and more based on the goals and goals and scope of the project. Fan Partnerships: Penny Lane PR knows how much artists appreciate their fans, so they want to help artists discover ways to get them involved. Penny Lane PR will develop pre-save campaigns for single releases with prominent fans and tastemakers on social media, coordinate and manage attendees for listening parties ahead of album releases, build social media fan engagement campaigns based on the artist’s goals and facilitate artist-fan focus groups.