Rubinson Partners, Inc., founded by Joel Rubinson, the former Chief Research Officer at the ARF, provides marketing and marketing research consulting services for a digital, social, and mobile age. Our network of professionals and capabilities that we have brought together for selected assignments is vast. We consult with advertisers, media companies, research services providers, digital ad tech companies, big data technology solution providers, and trade associations. Assignments have included, redesigning brand tracking to include digital and social data feeds, social media monitoring for shopper insights purposes, new model structures for marketing mix modeling, research into mobile phone motivations, effect on shopping behaviors of always on technology use. I have consulted with the leading CPG companies, leading research suppliers, as well as those in digital media technology (references upon request). Joel is an acknowledged thought leader, having been invited to speak throughout the US, Canada, Europe, and Australia. His content (blogs, slideshare presentations) has been viewed over 150,000 times. One blog in particular on new forms of consumer segmentation for a digital world has been shared nearly 3,000 times.