The Foundation was created initially with responsibility for managing the $4 million given to New Zealand Football for qualifying for the 2010 World Cup. These FIFA qualification funds are the foundation to which New Zealand football supporters and charitable donors can add their own contributions. The Football Foundation is managed by a group of trustees and a chief executive who are committed to growing the capital fund to a level were it can support the Football in New Zealand significantly. We identify opportunities in the game were we can support development of Football and to support Football New Zealand in their plight to have more players playing Football.