The business model and cornerstone of Mapicture is building on, Open data about, - mobility - topography - weather - business locations - and much more Commercial data about - socioeconomic indicators - demography - traffic density Agile development of interactive descriptive statistics as - maps - graphs Automatic report generation with solid recommendations for decision making about - where to place to next shop? - where competition pressure is high/low? Inferential statistics on customer consumption prognosis