The world is changing faster than ever. This isn’t a new or abstract concept. It’s a mercurial and exciting context. How is change changing consumers and what matters to them? How might brands change to keep up and get ahead? The Lab explores culture. We decode human behaviour. We search. We mine. We shine a big, beautiful, bright light on change. To enable an opportunity – a chance to make a brilliant leap. We work in many ways... BRAND Design meaningful positions, measure performance, architecture, communications, value props, go to market strategies & internal branding. BEHAVIOUR CHANGE Communications planning and frame all work to drive the outcomes. AUDIENCE & PEOPLE Define & illuminate people & tribes. What drives them and unravel their lives. To connect meaningfully. CUSTOMER JOURNEY & EXPERIENCE Map and understand journeys, thinking and actions using passive data, observation and in the moment tools. INNOVATION Sprint based ideation. Across product, experience & services. Find new places to win. Unlock an opportunity... nudge or go to extremes CULTURAL INSIGHT & FUTURES Decode society at scale. Track momentum of topics. Deconstruct meaning. Unlock the unspoken.