Who better to deliver workshops on brief writing and creative evaluation (among others) than people who have spent their whole careers in advertising? I you're a marketer who works with ad agencies, we help make the whole process smoother – and ensure your advertising dollars are being spent wisely. maximizing ROI on marketing efforts There are two parts of the creative process that can lead to wasted time, wasted money, and a whole lot of unnecessary frustration: brief writing and creative evaluation. You want to get to a creative brief that's as inspiring as the work that might come out of it. You want to give feedback that moves the work forward and keeps everything on track. It's hard. Really hard. But improving your capabilities and confidence will pay dividends.