WHAT IF is an innovative Creative Studio based in Dubai, UAE. We are a pool of creatives, producers, directors, developers and designers offering solutions for Advertising, Content and Events, with a team of young, dynamic, award winning talent, and a ‘whatever it takes’ attitude. We love to turn ideas into reality. Our network is our strength and we have one made of awesome people – who can make magic with cameras, do voodoo with software, and perform miracles with management. Our lean startup philosophy is designed to enable collaboration across ideation, feasibility and production, always providing the best talent for the right job.