The Basic® is a lifestyle concept inspired by the Japanese philosophy of Ma – the consciousness of space, structure, and balance. The Basic® fosters relationships between people and objects, enabling a heightened sense of self. Our identity embodies the fundametal elements of hospitality, with a focus on balancing seamless execution and smart design. The essence of our brand is expressed through tasteful simplicity. Our purpose is to provide a quality of service that is thoughtful and comfortable. The result is a beautiful experience – one that is unique yet consistent across all of our projects. Our vision transcends multiple platforms, with varied styles of accommodation. Established in 2014, travelers and soon to be guests will enjoy the curated comforts of The Basic in many forms to come.