Armada Power is a transformative technology company that unlocks the thermal energy storage potential of electric water heaters to deliver a host of grid services from demand response to renewable firming. Armada's enterprise software and intelligent controller proactively manage individual water heaters to achieve a one-of-a-kind solution that unlocks and aggregates the thermal storage potential of individual water heaters, leverages one of the largest energy consuming devices in the home to provide effective demand response, and supports and enhances grid reliability through a host of advanced control options. All while remaining non-invasive and often invisible to the consumer.