WhiteCrow Tech is a startup created in 2014 for the purpose of reinventing the mountain bike wheel so that riders will be able to better their performance, get the best traction, ride more comfortably and simply have more fun. Xavier Serret is the founder of WhiteCrow Tech and a fat tire biking enthusiast who knows no bounds when it comes to biking. He is also a multidisciplinary engineer, inventor and a tenacious entrepreneur who owns several patents in the domains of data authentication, encoding and protection since 2004. A known fact for many fat tire bike riders, regulating tire pressure is an important factor in order to have good traction in rocky and sandy/snowy terrains. Plus bikes are still relatively large compared to standard mountain bikes and therefore subject to a similar trade off. WhiteCrow Hub helps to regulate the tire pressure on the go so that riders do not need to stop in their tracks and inflate or deflate their tires according to the terrain they are in.