The Global Sports Innovation Center powered by Microsoft (GSIC) is a non-profit association that works with the philosophy of a business cluster. GSIC was promoted by the Microsoft Sport team in 2015 and brings together all kinds of sports entities (clubs, federations, associations), institutions, technology companies (from startups to companies), research organizations, investors and key figures from the sports industry to improve its value chain. For this we focus our activities and services on 6 main points: entrepreneurship, networking, applied research, showcase, Microsoft Partners Solutions and advice on digital transformation. More than 340 companies from 41 different countries have already received the support of the GSIC through different activities, as well as its ambassadors and network of professionals in the sports industry.