The reality for the marketer is tough. They are usually responsible for a big portion of the company budget but they are also the ones who are facing the greatest challenge to demonstrate return on investment. We built Causiq for you. Causiq is a tool that helps marketing teams to easily understand how each marketing channel is contributing to their commercial goal, such as revenue or conversions. We do this by combining the latest technologies in data science with the principles of marketing mix modelling. Our clients are driving more sales and greatly improving their profitability by making more effective budget decisions across all their marketing channels.