ABOUT US Knowledge is power……… with a 20 year broadbased background servicing both Australian and international companies, in 2014 Linda Ashby and Malcolm Kerslake combined forces to start up Creative Genius, with a deliberate commitment of providing their clients with a personal, more boutique type involvement. Creative Genius has an acute understanding of their clients needs. This comes from both the knowing of where a product sits in the market place and the ‘one on one’ highly individual customer service. The wealth of experience dealing with FMCG brands and packaging along with a passion for the creative, offers a successful outcome. SERVICES Branding & Packaging Design Identity Design and Roll Out Style Guidelines Brand Management Print Corporate Id Brochure & Magazine Design Photography 3D Packaging Images Product Mock Ups for TVC P.O.S Design ONE OF OUR SUCCESS STORIES A little over ten years ago a mega brand Reflex was in trouble. We were approached to deliver a solution and to redefine the consumer perception of the product. We introduced the 'iconic mother brand' strategy enabled Reflex to this day to be adaptable to the ever-changing consumer needs using sub-brands such as carbon Neutral, Recycled, Colours, etc. We also introduced the low cost pallet display advertising to the carton to overcome the POS policy in Officeworks.