Bay Area-based Greensfelder Real Estate Strategy provides strategic planning, market analytics and location intelligence, and real estate development services to occupiers, communities, financial institutions and investors. Always focused on practical solutions and implementation, Greensfelder has particular expertise in retail resilience including repositioning regional malls, and providing fee development services to pre-IPO emerging companies. Significant assignments include developing comprehensive retail and economic development strategies for cities such as updating San Jose, California's Citywide and Downtown Retail Strategies, market evaluation and strategy for retailers and institutional owners including crafting a Bronzeville (Chicago, IL) retail positioning and feasibility analysis and the Vallco Fashion Mall redevelopment (Cupertino, California), and development services including mixed-use project implementation, land-use and entitlement strategy, and project economics.