— Vision. To create a world where our age does not define us. To unite people of all ages through a deeper understanding of what we have in common, for the purpose of social and economic good. To value ourselves and others for who we are, and not on the basis of a chronological number. — Mission. Our mission is to spread the benefits of thinking beyond chronological age within the design and business communities, and across all industry sectors. We do this by: — sharing knowledge and influencing government and policymakers’ approach to design and innovation from an age-neutral perspective. — working with industry and academia to support real economic and social benefits based on needs, desires, values, and interest; not age. — working with media, marketing and advertising to promote and champion positive age-neutral communications. — working with citizens of all ages to show the opportunities of rethinking the limitations of chronological age. — What do we do? The Commonland is part design + innovation lab, part research unit, and part campaigner. — We help organisations understand and respond to the dramatic demographic changes taking place. — We offer a unique approach — The Commonland Methodology™ — to industry and academics to overcome age barriers that negatively limit innovation for the betterment of society and the economy. — We work with academia, business and industry to map, innovate and measure products, services and places to live and work which work for more people across the life course. For both social and economic benefit.