enigmaFIT is an Executive Brain Coaching Company dedicated to unlocking the power of the brain in order to rapidly improve executives’ leadership capability, and also to enhance entrepreneurs’ ability to accelerate the growth of their business. We have substantially enhanced the leadership performance of senior executives and talent executives throughout the USA, Europe, UK and AsiaPac working with organizations such as The Boston Consulting Group, Bank of America Merrill Lynch, Loews Corporation, Anthem Insurance, eBay, Westfield Corporation, Scentre Group, OpenMarket, EBOS, as well as the leading global luxury fashion and beauty brand, the #1 global coffee brand. In the era of VUCA, Digital/AI Disruption and Covid; optimal Fluid Thinking is the key game-changer in exponentially increasing a leader’s adaptability, agility, quality and speed of thinking, etc. whilst also improving their personal and their team’s performance and productivity. We assess leaders’ Fluid Thinking capability by quantitatively testing the efficiency of their 10 Subconscious Thinking Habits; such as Focused Thinking, Analytical Thinking, Innovative Thinking, Conceptual Thinking, Strategic Thinking, etc. Based on the CHC Theory of Human Cognitive Abilities with over 70 years of research, our methodology bridges the gap between where leaders are today, and where they need to be for the future, by upgrading their brain’s thinking and performance. Using our unique Fluid Thinking Program and Discovery Learning/Deliberate Practice approach, we address the root cause of any current Subconscious Thinking derailers. We ‘rewire and rewrite’ those derailing Subconscious Thinking Habits by tapping into the inherent neuroplasticity of the brain. As Donald Hebb said, “Neurons that fire together, wire together”. One client commented; “Business today is a marathon, and the enigmaFIT Program is the training required to sustainably run and win the marathon, without burning out.”