Although customers tend to believe that their decisions are mostly rational, the fact is that most of the time we make split-second decisions based on latent needs and prior experiences. Actually people give a second thought to less than 5% of their choices. Utilizing the latest findings in behavioral economics, the Crave Curve proprietary methodology is based on the premise that people have just a few basic needs—everything else is a satisfier. Simply put, we combine research and proprietary analytical tools to map and identify for which stimuli you should be investing your marketing efforts for more impactful results.