Picture City International, Inc. was incorporated on March 11, 1991, as a fully-owned Filipino corporation. Armed with the guiding principle of “total customer satisfaction”, Picture City was given impetus to reach untapped markets. True to this, the company started out by opening branches and concentrating on the Visayas and Mindanao regions, before opening in locations in the Luzon area outside of Metro Manila. Wherever the company opens, they brought smiles, memories and great customer service with them. On May 1998, Picture City started separating its operations from its sister company and duly moved its Head Office operations to Quezon City. The transition ended on January 1999, leaving 7 pioneer stores for Picture City, namely: Limketkai Mall Cagayan de Oro, SM Cebu, Ayala Cebu, Robinsons Bacolod, Waltermart Dasmariñas, Waltermart Sta. Rosa and Waltermart Calamba. With the separation however, came key personnel that guided the company in its formative years. Determined executives, together with passionate managers and hardworking staff made the transition, guiding the company on its challenging beginning and paved the way to what it is today. As of the today, Picture City has 60 branches across the Philippines, from Tuguegarao and Laoag in the North, to Cagayan de Oro and Davao in the South, with incoming branches in Pavia, Iloilo and Ormoc, Leyte. It currently employs 330 personnel and is currently growing. With its 27 years (and counting!) of photofinishing heritage - from the heyday of films, to the transition to digital cameras, to the current landscape of social media - Picture City is here to be of service for all class of customers, young and old alike. Guided, as ever, by its guiding principle of “total customer satisfaction”, the company is here to help treasure values and memories through pictures.