We help the Product Team within the consumer-focused Digital Health sector to identify and address commercial barriers that inhibit growth. Digital interactions between companies and consumers are becoming the norm, bringing velocity and reducing costs. But what also comes along for the ride are new factors, some of which become “barriers” that constrain business growth. Characterizing and understanding these barriers is a crucial first step. Beyond this, to deliver value the Product Team must decide the best approaches for the company and the consumer when addressing these barriers. Overcoming barriers may not be a simple task. Some can be side-stepped, some can be hurdled, and some can be broken through. Switching Barriers will help your organization identify, research, define, and implement transformational strategies to neutralize or eliminate them.