Horizon Strategy is a consultancy whose mission is to reinvent and democratise strategic advice. This decade is ushering in the next-generation experience economy. It is digital-first, it moves in ever-shorter development cycles and is defined by intelligent products and services that offer more convenience and personalisation. In those circumstances, the traditional strategic planning, intended for conventional products and services, becomes obsolete. The solution is customer-centric, insights-powered and agile strategy development at every level of the organisation – a genuinely human-centred strategy. We work with technology and telecoms companies to reinvent their experience, marketing & sales, and product strategies, so that they can build powerful customer connections and conquer the next frontier of growth. What sets us apart is our ability to define and measure complex B2B and B2C customer journeys. This gives us a unique view across the organisation and help us realign businesses around real customer needs. We call this journey-led business transformation. We are headquartered in London and serve clients globally.