Get Fruity launched in 2013, by founder Davina who worked in food development for large corporate companies throughout her career. With two young toddlers at her feet, she started to develop snack bars that filled the gap of a premium, healthy, baked artisan bar that all the family could enjoy. And so Get Fruity was formed, made in the South West of England. After initial success in the independent market, the Get Fruity team saw an opportunity in the major retailer market for a healthy snack range solely created for kids to add to their lunchboxes outside of compressed, dried fruit snacks. The ‘FRU Crew’ brand was launched in June 2019, a brand solely focused on kids aged 4-12 years old, offering a healthy choice that kids engage with. Fru Crew fruit and oat bars provide all the nutrients children need as well as what they want in a snack. With healthy ingredients and fun characters, the bars show how healthy choices can be just as yummy as more sugary, high fat snacks.