Dinamica Generale S.p.A. is a company located in Poggio Rusco, Lombardy, Italy, specialized in electronic solutions and sensors. The company has focused on the research, development and production of load cells and innovative electronic weighing systems for agricultural machinery since the beginning. In few years time, Dinamica Generale has been able to offer a wide product portfolio including full range of accessories (Remote Display, Remote Control, …), software and livestock weighing systems. The company has gained share in different markets as the biomedical one offering high technological and accurate custom made solutions and the industrial market proposing innovative standard products like dosing and batching, belt weighing and vehicle axles weighing. Optoelectronic and NIR Technology represent the technologies implemented by Dinamica Generale in the latest and completely innovative solutions. Future prospects are concentrated on the company's capacity for renewal and support a top quality product-service thanks to an high level of automation introduced in production and an high level of participation, skill, and culture of people that, all together, are the company Dinamica Generale.