Founded in 2010 by sisters Jordan Catapano and Jocelyn Dunn Muhlbach, This Girl Walks Into a Bar launched as a blog to support the debut of their first book. The brand quickly developed into a successful, multi-fauceted business by creating branded recipes and original content and photography for editorial print, social media, and marketing materials. In 2016, This Girl Walks Into a Bar opened their bartending services division to provide highly trained, polished, and friendly female bartenders for various events, ranging from intimate dinner parties to extravagant weddings. Their bartenders are recognized for their exemplary customer service and outstanding beverages. This Girl Walks Into a Bar continues to participate in PR activations and corporate retreats around the country with their engaging product demonstrations, team-building mixology classes, and guest speaking. Jordan and Jocelyn's books, "This Girl Walks Into a Bar: A Women's Guide to Professional Bartending and Home Mixology," "This Girl Minds Her P's & Q's: An Etiquette Handbook for Dinner Parties, Restaurants, and Bars," and "Cocktails for Cougars and Cowgirls: Simple and Delicious Recipes for Every Woman" are available online and at bookstores across the US.