We are Initiative Media South Africa, a national media agency with offices in Johannesburg, Durban and Cape Town. We are part of Initiative (www.initiative.com) an Interpublic Group (IPG) agency. We are fleet of foot, with the entrepreneurial spirit of a start-up. We make decisions quickly, avoiding a lengthy chain of command. But importantly, we have scale behind us and rigour tempered by experience. Welcome to our world.