A voluntary coalition of over 125 members, ensuring the industry ethics catch up with the technology of modern advertising. Our ambition is that: 1. Ad fraud should be eradicated. 2. The industry and content it produces should be as diverse as we are. 3. Neither hate speech nor misinformation should be funded by brands. 4. Consent should be informed and people seen as active participants in their online experience. 5. As forms of advertising to or around children evolve, so should the safeguards to their wellbeing. CAN is funded philanthropically, has no government involvement and has been entirely produced by volunteers from across the whole advertising eco system. #TogetherWeCAN