we help brands and agencies become more efficient internally, making them more effective externally …management consultants for your marketing department the key difference between improving internal efficiency (in order to improve external effectiveness) and designing a marketing plan or strategy is that we do not focus on external outputs, but on internal processes. so, while most marketing agencies will focus on the output (specifically brand and product communication, based on a solid strategy, great creative ideas and well-targeted media), at catalyst we focus on ensuring that the marketing function itself is running efficiently and effectively. we do that by treating your marketing department as a stand-alone business, and improving every aspect of the Marketing Value Chain - think of us as Management Consultants for your Marketing Department.