WORLDSPORT Arabia combines comprehensive strategic thinking and practical management expertise when working with its clients and partners to conceptualise and deliver three categories of events: Major International Events - Global event properties which use high-level Host City public/private sector partnerships to deliver broad-based economic impact, destination marketing and social development impact. Destination Events - Vibrant, content-driven lifestyle festivals designed to offer a mix of immersive activities to a range of fans and families who want truly experience the destination and its partner consumer brands. Brand Experiential Events - Innovative event-based engagement programmes using a core lifestyle activity to showcase your brand a products to target consumer groups.