UM is the full-service media agency that helps brands with their offline and online communication and media usage. Together with a customer, our team of field specialists develops integrated communication and media strategies in order to help the customer reach their goals within the given budget. Our media planners provide detailed media elaboration and optimization of the developed strategy. Moreover, all marketing and media investments are measurable, predictable and optimizable. Also, effects of campaigns are measured by conducting both quantitative and qualitative researches. UM Georgia develops integrated digital strategies for branding and performance. Even the Marketing team develops tools and software to make real-time analyzes of cross-media effects on business KPIs