SOS Office Equipment is a Western Australian owned and operated company, which was incorporated in Bunbury WA in 1990. The company quickly built a reputation as a quality supplier of office and business equipment and the best service provider in WA’s South West region and the Great Southern. Business increased significantly and word spread so in 1996, SOS opened a branch in Albany WA to service increased demand in that region. Since 1990, business development has been carefully planned to ensure specific objectives could be achieved. Current and prospective markets were analysed and immediate and perceived needs were identified and subsequently structured into the continuous improvement process. Management and staff can quickly respond to changes and trends in the marketplace and continually assess business capability to meet current and future demand. As new technology is introduced, new equipment is assessed, along with additional product and service lines. Promotion and marketing material is continuously updated and location facilities assessed to ensure they continue to meet company and client requirements. If management and staff need to be trained in new technical skills or management skills, appropriate training is part of the company’s commitment to excellence. Maintaining business image and reputation is paramount in a service industry and SOS continues to set benchmarks in a highly competitive arena.