Rivera Primo® started life under Mel Magnet's guidance as Rivera Engineering® in 1973 and then Mel added Primo® Belt Drives into its fold in 1977. After 35 years living life under two banners, we merged the two companies together under one name, Rivera Primo®. As we enter into our 45TH year of business in 2018, we continue on the course that Mel set for us those many years ago; Premium Products, First Class Customer Service, all topped off with a heaping helping of Honesty and Loyalty to our Customers!!